Made independently. Supported personally.

One studio, one accountable maker.

The Made by Gonza name covers the complete product journey: finding a need worth solving, shaping the experience, building the software, publishing it, and helping the people who use it.

Keeping those responsibilities together makes the work more coherent. Product decisions stay close to customer feedback, technical choices stay close to design, and support stays close to the person responsible for the product.

Software for Apple platforms and the web.

The studio develops focused apps, useful web tools, and product experiments. Each one begins small enough to understand clearly and is refined until it earns its place in someone’s day.

• Product strategy and interaction design
• Application and web engineering
• Accessibility and privacy-conscious decisions
• Release, maintenance, and direct customer support

Gonzalo Martinez

Gonzalo founded Made by Gonza to build the kind of software he wants to see in the world: purposeful, expressive, respectful of the person using it, and cared for after release.

He leads the studio’s product, design, engineering, and support work. Customer questions and feedback are reviewed directly, not handed to an anonymous support queue.